Meta · Introduced September 8, 2026 (Meta Connect)
Meta Muse
Meta's personal AI agent introduced September 8, 2026 — an assistant with its own computer, file system, and terminal that builds its own tools. Rolling out, initially US.
Best for: people deciding whether this model's paid plan is worth it — and looking for the free way into the same family.
What it costs
Rolling out to US users first; hardware (AI glasses, VR glasses) separate, some around $1,299.
What it is
Muse is Meta's personal AI agent, introduced at Meta Connect on September 8, 2026. Meta's pitch is different from a chatbot: Muse is a secure, private agent that proactively helps with goals and everyday projects, and it comes with its own computer — a file system and terminal where it can write code and build the tools a task requires.
Meta is tying Muse tightly to hardware: AI and smart glasses (including new audio-only styles) and lightweight VR glasses, some priced around $1,299. The launch moved Meta's stock to a 52-week high, though analysts quoted at launch questioned how much consumers will trust one company's agent with personal data — the honest caveat worth keeping in mind.
Availability is initially limited to US users, with wider rollout to follow. Unlike the model families above, Muse is not a model you buy per token — it is an agent product, and its access story is account- and region-based rather than price-per-million-tokens.
The free way into this family
For a free, no-hardware agent experience today, Meta AI in WhatsApp and the web is the closest thing from the same company — no glasses required.
Free Meta tools, hand-checked
Genuinely free listings from the same ecosystem — each verified against the provider's own pages:
Meta AI
Meta
Meta's free AI assistant for questions, writing help, and image generation — at meta.ai and built into WhatsApp, Instagram, Messenger, and Facebook. Built on Meta's Llama models, and made by a company whose business is advertising.